WahCareers
Inc start money making careers |
 |
|
|
|
WAH Resources
Small Business Resources
Business Oppos Resources
Business Services
Misc Services
|
 So you absolutely must pay attention to this step. Other technical matters to do with the code, based on the best keywords, for example naming the images, alt tags, title tags, h1 tags. This is technical stuff but easy for your webmaster to put into practice, once you have researched the keywords you are planning to focus on. Metatags are keywords and descriptions placed in the html of your web pages. Metatags are not as important as they once were - they will not make or break your site's SE rankings. But they must still be considered. Site maps are good for the search engines. If your site has a significant number of pages, it may be worth building one. Offline promotion - what you as website owner need to do, or ensure your marketing manager does: Put the website address everywhere - on anything printed, on absolutely all correspondance. Print ads in suitable publications, TV coverage. Leaflets, mailshots, postcards. Ads in other suitable places, such as notice boards. Free press coverage through sending out press releases. Whatever other offline marketing strategies you use to publicise your business. Online promotion - also for you or your marketing manager to do: Get as many links from other websites, preferably relevant ones, in the same field as you, to your website as you can.This is probably the single most important thing you can do to get traffic and a good search engine ranking. Link exchanges - get people with related sites to link to your website. You will probably need to link to theirs in return. Submit your site details to relevant directories/portals. Participation in discussion boards - if you are allowed to put a "signature" containing your website address. Submit your site to the major search engines: Google, The Open Directory Project, Yahoo (Yahoo is only free for non-commercial websites. If you are a B to B site, you will need to pay to be included), Looksmart, Altavista. And others. Submit online press releases - this gets you traffic as well as more incoming links. Submit articles to online article banks - this also gets you both traffic incoming links.Place ads in suitable places: Suitable websites that take ads; Pay Per Click Advertising - Google Adwords, Yahoo! Search Marketing. Email signature - every single email you send out should have your website address at the bottom. Create an e-brochure and email it to your contacts. Ask them to pass it on. Even a simple email recommendation from your contacts to their contacts can generate very good results. Run an email mailing list or newsletter. If appropriate, keep in touch with your prospects and clients by sending them regular updates/offers etc. Research shows that it takes an average of seven contacts with a prospective client to result in a sale. It is vital for website owners to understand that the success of your site depends much more on the promotion you undertake yourself, than anything your web designer can do for you.About the Author:Alannah Moore http://www.alannahmoore.com Website, presentation and e-learning consultancy |
 
|
