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 Website Promotion - Getting Traffic To Your Website: What Website Owners Need To Know Submitted By: Alannah Moore While the web designer has an important role to play, the success of a website is not up to the web designer, but up to the person in charge of the business, or the marketing of the business. It's crucial for the success of a website that the website owner realises this.Search engines are very important. But there are other ways in which you must promote your site. It is not enough to create a site and hope that your prospective clients will find it: websites must be actively promoted.How much traffic your site gets, through whatever promotion technique you use, will improve your search engine ranking. A higher search engine ranking will, in turn, bring you more traffic. Note that it can take months for a new site to get into Google, or for changes you have made on your site to be visible in Google.Note also that search engines change their algorithms all the time and no-one knows the rules for them all of the time. No-one can guarantee you a place in any search engine, least of all in Google.There are no shortcuts to good search engine ranking. The only real way is to make your site as informative as possible. It must have quality content. This way, people will want to visit it, and link to it. While you absolutely must make sure your site is optimised for the search engines, understand that there are no "tricks" your webmaster can do for you that will magically improve your search engine ranking.Your webmaster can optimise your site for the search engines - after that, the job of promoting your website falls into your hands, or those of your marketing manager. On-site search-engine optimisation - what your webmaster can do for you:This stage is technical webmaster stuff that needs to be done, though it will have less impact on your search engine rank than what you can do yourself. Research keywords and hone the text on your web pages accordingly. Your keywords need to appear in certain places on your web pages - and they need to be the RIGHT keywords.This is a very important step. Google, by far the most-used search engine, works by analysing the text on your web pages.Click here for the rest. |
 
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