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 at the fastest possible rate.If your customer needs to take some action to reorder then, even with a consumable product that needs to be replenished periodically, there is a “break point” in the process. The customer may decide to economise and do without the product that month, they may decide to use one of your (many) competitors or they might just simply forget to order.With an automated reorder system on the other hand, your customer needs to make a positive effort not to reorder. It’s a well known fact that customers who pay for products and services by subscription are much more loyal and less likely to cancel. Even if they do decide to opt out they tend to delay this for longer than they would otherwise.Think about it for a moment. Have you ever kept a subscription running for longer than you intended, or do you know someone else who has? Perhaps you might even have some small but regular subscription running right now that you’ve completely forgotten about.That, of course, is the reason why many companies will give you a reduction in the standard rate if you set up a subscription agreement. Reader’s digest know the value of this. So do telephone companies, electricity companies, internet service providers and software providers around the world. Now you know about it too – take advantage if you possibly can.Finally – and let’s not kid ourselves here – many people don’t like selling. There are ways round this and it’s possible to minimise the discomfort some people feel – but it’s still there at some level for many of us.Picture the scene. You’ve just made a sale, you feel great and you’re already thinking about how you’re going to spend you hard earned money. Then it hits you – you’ve got to do it all again this afternoon, tomorrow, next week. Takes the gloss off a bit – right? Now think about a slightly different scenario. You’ve just made a sale. Your new customer has signed a repeat subscription agreement and you are going to benefit for months, if not years to come. Is that a better home movie? I think it is.There are other benefits of residual income but, for the sake of brevity, I hope that those already discussed above provide sufficient compulsion for you to actively seek out at least one residual income stream.To summarise, genuine residual income will help you maximise the returns on your efforts and build a solid, reliable and predictable income from your home business. You need it.Hamish Hayward http://www.perfectsystem.co.uk/ About the Author:Hamish Hayward -- Discover the 6 key assessment criteria you MUST apply before you commit to any business opportunity. -- http://www.perfectsystem.co.uk |
 
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