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 eCommerce - A Plan Submitted By: Richard D S Hill Planning an ecommerce website is like building a house – architecture and budget need to be agreed before the decoration. AN AGREED REQUIREMENTS SPECIFICATION MUST BE DRAWN UP AS THE FIRST STAGE BEFORE ANYTHING ELSE IS DONE – ANY OTHER APPROACH WILL ONLY LEAD TO CONFUSION AND WORSE. Once an AGREED REQUIREMENTS SPECIFICATION has been agreed then solutions need to be evaluated and costed against that specification are:Project management Hardware Web design and software Site marketing Project management: All aspects of the project need to be managed. Decide who is going to do it and properly plan the requirements, activities, outcomes, milestones and timings.Hardware: Your choices here are a managed service or your own server. The security and disaster recovery aspect that is achieved by hosting with a major provider is very important. Only go with your own server if you have the experience and facilities. Design and Software: Site design Develop site templates and test them with real people. They have to be easy to use and navigate. Don't let "design" drive the site; let ease of use and sales drive the "design". Think how the customer thinks. Software At least 5 solutions need to be considered.Updating Shopping cart Forum Email Statistics Updating There are 2 realistic routes here. Either an online or an offline, PC based content management system (CMS). The online CMS can be either an Open Source CMS (Open Source means any application that has been made available, generally free, to developers to view and modify freely. Examples of Open Source applications are MySQL and PHP) or commercial. There are pros and cons to both routes. An online system is available to anyone with relevant security clearance anywhere any time. A PC based system is, obviously, limited to the PCs running the licenses. An example of a PC based system is Macromedia Contribute which integrates with Dreamweaver. There are a whole range of online Commercial and Open Source options such as SuiteWise™, Drupal, Joomla, and Website Baker etc. However, even this is complicated by the fact that some of the shopping cart solutions also contain CMS that may be sufficient for many companies’ requirements. Shopping cart Click here for the rest. |
 
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