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 Why is this easier? Because people don't have time to remember your URL. They are focused on what THEY want to do (i.e. 'fix laptop'.) therefore it's much easier to remember your URL if it describes what they want to do.Choosing a domain name like this also has the added advantage of telling your customer EXACTLY what you can do for them. No questions or confusion. ('Do they sell laptops? Do they sell laptop parts or add ons? Do they fix laptops?') A good domain name helps the search engines rank you for your chosen keyword.Although this is still up for much debate, many webmasters and SEOs think that a domain name with your top keywords in it is much better than a domain name without your keywords.They think that search engines use the domain name to help rank your website. So, in theory, someone with a website about affiliate programs would rank higher (all other things being equal) if their domain name was http://www.affiliateprograms.com than if their domain name was http://www.makemoneyonline.com. Tip: Try to include your top keyword or keyphrase in your domain name if you can - but not at the expense of your audience. If they can't remember it, they probably won't come back or recommend it to anyone. A good domain name establishes you as an authority on your specific niche.I was advising someone just the other day who wanted to start their first affiliate marketing website. They were about to make the same mistake almost all newbies make: choosing a domain name that was way too general.Here's the thing: Unless you have the resources of Amazon, Yahoo or shop.com, you just can't compete with the overly general sites. Successful marketers will tell you that the most profitable websites are found in the niches. A good domain will reflect your niche and, as such, establish you as the authority in that area.Think about this, if you need a part for your Toshiba Laptop, would you rather go to a website named www.laptops.com a website called www.Toshiba-laptop-parts.com? Which one do you think will have a larger selection of Toshiba laptop parts? Which one do you think is the authority on Toshiba laptop parts?Choosing a good domain name can help you stand apart and keep your customers coming back to buy more. By following these three tips, you can choose the right domain name and skyrocket your website sales.About the Author:Kate Fox is contributing writer to Web Conversion: How To Sell More With Your Website For more free tips and articles on how to improve your web conversion rate and make more sales, visit: http://www.web-conversion.com |
 
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